Providing solutions since 1994

Customer Profitability Data Warehouse (For Banking & Financial Servisces Client)

    Key Initiatives

    • Identify which customers are high value in terms of revenue and profit.
    • Provide tools for user to easily conduct adhoc analysis

    Key information made available:

    • Most high value customers in terms of revenue and profitability
    • Most effective channel for customer acquisition across different geographies or market segments.
    • Customers that are most likely to purchase what products
    • Customer profile changing over time
    • Future product marketing & sales planning

    Systems & Tools

    • Oracle, Oracle Discoverer, Oracle Reports,
    • Oracle Application Server, Java, J2EE, JSP