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Identify which customers are high value in terms of revenue and profit. |
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Provide tools for user to easily conduct adhoc analysis
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Most high value customers in terms of revenue and profitability |
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Most effective channel for customer acquisition across different geographies or market segments.
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Customers that are most likely to purchase what products
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Customer profile changing over time |
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Future product marketing & sales planning |
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Oracle, Oracle Discoverer, Oracle Reports, |
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Oracle Application Server, Java, J2EE, JSP |
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