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AVENUES provides following service all across the US.
1) Direct-to-Physician (DTP) “Physician
Bulletin” Emails We Offer
services to reach approximately 70,000 physicians via email. Broadcasts
can be targeted by specialty and/or geographically. Avenues can broadcast
your message to Doctors via email. These messages are sent to Doctors
whose database is procured separately from Leading Directory service providers.
ETHICON and Avenues can work in conjunction to identify the type of specific
database that may be procured.
Avenues targets your email campaign based upon the following
selections:
- Doctor Specialty
- Orthopedics
- Gynecology
- Sports Medicine
- General Physicians
- General Surgeons
- Pediatrics
- Family Practice
- Emergency Medicine
- Podiatry
- Others
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- Based on Geographic
Region
- Medical Associations
based on above specialties, Listed below are some of the associations,
which will be targeted
- AAA Government Medical
Agencies
- AAA Health and Medical
Organizations
- American Academy
of Family Physicians
- Accredited American
Health Program Administrators
- Able Medical Doctors
Dentists And Specialists
- American Academy
of Pediatrics
- American College
of Sports Medicine
- American Health Consultants
Emergency Medicine
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- Wholesalers and
Distributors
- Retailers
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2) Private Label "Custom"
Directory
To facilitate the promotion of condition-specific products, Avenues creates
a directory of doctors specializing in treating the particular condition
in this instance. Doctors who ETHICON thinks can benefit from the use
of “Dermabond”. This can be a list of physicians
that ETHICON provides or all physicians of a selected specialty, geographic
area or even all physicians. Avenues also target specific physicians,
distributors, and retailers and recruit them to sign up receiving information
on a particular Product or services provided by ETHICON.
3)
Allied/Optional Services
Avenues compliments the email campaign with direct Mail campaigns, which
will result in enhanced direct market penetration. The mail could include
Collateral on the Product/service, video and/or flash presentation. Introduce
Promotional offers that are available, further branding and building on
the customer relationship.
Avenues also can conduct fax based campaign, which will
also result in enhanced direct market penetration.
Kicking of the Email Campaign
Once the database is in place, Avenues can also
execute specific campaigns for ETHICON after discussions on type of Campaigns
to be run, target list of doctors etc. The Database will be effectively
put to using:
- Campaign Manager
- Utilize our custom
designed easy-to-use Email Templates, customize own
template or upload your own HTML code
- We use our “Build
Your Own Email Template” tool to create your
own Email style to suit your business and branding.
It allows us to create test Emails to ensure that
your Email is exactly how you want it
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- List Manager
- With List Manager
we develop and manage a number of different Email
lists. Upload you own list and add records your database
at any time
- Avenues can make
available customer data via your web site or email
that automatically updates your list
- We constantly add
additional fields to your list to personalize your
Emails
- Avenues can help
clean your database by identifying incorrect Emails
that are no longer valid. All this can be managed
from a browser with no technical knowledge required
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- Reports Manager
Provides comprehensive statistical reporting
tool, which shows the statistics down to an individual record
level. Some of the statistics available are:
- Sent, Opened and
Errors
- Clicked analysis
- Forwarded
- Unsubscribe
- Time Opened
- Recipient Country
of Origin
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4) Avoiding Spams
If you send or receive e-mail, you probably
get a lot of junk e-mail, they are also known as spam. Ever wonder why
you get so much junk e-mail? It's a lucrative business. It's cheap to
send out millions, even billions, of e-mail messages. And consider this:
If even a tiny percentage of a hundred million people buy something in
response to a spam e-mail message, that's a lot! So what can you do about
spam? Here are some of the ways that we deployed to stop Spams.
• Choosing the most highly-recommended
email service provider
Set up an e-mail address dedicated solely to Web transactions. Consider
using a free mail service to set up an e-mail account for your online
transactions. This will help you keep your real e-mail address private.
• Making sure that we send your e-newsletter to readers who have
"opted-in"
Include an easy means for recipients to remove themselves from your email
list
• Run your e-news or email campaign through a free Spam filter.
(e.g. Content Checker at: http://www.lyris.com/contentchecker/)
• Launch a dry run before sending your e-news to your entire list.
Establish accounts at major ISPs (Yahoo, Hotmail, AOL) and send test e-news
to each. Ensure that the e-newsletter or email arrives in a timely manner
with formatting intact
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