Providing solutions since 1994

Campaign Management Application (For a Telecommunication Client)

Key Initiatives

  • Enable marketing business users make strategic and operational decisions.
  • Enable business users to perform customer and campaign data analysis

Key information made available:

  • The most effective channel or media for a particular campaign across different geographies or market segments
  • Customers that are most likely to respond to a campaign
  • Campaign meet key performance metrics
  • Customers defection and churn analysis

Systems & Tools

  • Oracle, Java, J2EE, JSP, MicroStrategy