Customer Profitability Data Warehouse (For Banking & Financial Servisces Client)
- Identify which customers are high value in terms of revenue and profit.
- Provide tools for user to easily conduct adhoc analysis
Key information made available:
- Most high value customers in terms of revenue and profitability
- Most effective channel for customer acquisition across different geographies or market segments.
- Customers that are most likely to purchase what products
- Customer profile changing over time
- Future product marketing & sales planning
Systems & Tools
- Oracle, Oracle Discoverer, Oracle Reports,
- Oracle Application Server, Java, J2EE, JSP