Providing solutions since 1994

Database Marketing (For a Pharmaceutical Client)

Key Initiatives

  • Create Portal to support marketing department
  • Integrate external and internal data into a central data mart
  • Provide tools to analyze market share

Key information made available:

  • Prescription Level, Call Sample and Market Share reports
  • Drilled down to Form Strength, Campaign and Prescriber specialty
  • Drill across geographic dimension (National, region and District levels)
  • Features to export report to PDF, HTML and Excel

Systems & Tools

  • Oracle, Business Objects, Crystal Reports, WEBI SDK, Java, J2EE, JavaScript