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Avenues Interactive Marketing provides professional "spam free"
opt-in email campaigns and direct email marketing services for companies
of all sizes. Our comprehensive email marketing solutions include targeted
email campaigns from credible opt-in email list sources, and in-house email
marketing campaigns using your company's existing internal opt-in lists
and house files.
What
is a targeted email campaign?
Opt-in e-mail campaign is a fast growing way for companies to communicate
with their customers and prospects .according to a survey report over
70% of all internet users in the USA have made purchases as a result of
email marketing. opt-in e-mails are targeted and often personalized and
carry information about specific topics or promotions that users are interested
in learning about. Typical opt-in e-mails contain newsletters, product
information or special promotional offers. Opt-in e-mails are only sent
to people who specifically request them.
Email campaigns can be crucial to building an in-house database, which
can be highly valuable as a resource to generate sales with repeat customers,
or as a method for conducting Interactive Marketing survey. Electronic
mail campaigns are also a fast and accurate way to test target markets,
and they offer a lower cost solution than traditional direct mail campaigns.
And to top it off, response rates are typically much higher than for direct
mail campaigns.
We at Avenues offer several targeted, opt-in email campaign solutions
for both business-to-consumer and business-to-business companies.
we develop creative opt-in email for you to market your company. we offers
a tool for you to manage your news letters or promotional e-mail distributions
–our reach.
Why are targeted email campaigns
valuable to your company?
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Delivers a message to an already
receptive audience, a market that has expressed an interest in
your products or services.
- Can deliver your message quickly
and efficiently. Takes days, not weeks, to coordinate, execute
and track the results of an email campaign. Direct mail can take
30 to 60 days to track the results accurately.
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A much lower cost solution than
a traditional direct marketing campaign.
Easy to track, test and evaluate email campaigns. Makes it easier
to test market different creatives, offers, and lists.
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Excellent response rates. Email
campaigns tend to generate higher response and conversion rates
than traditional direct marketing strategies.
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How Direct Email Marketing
Works
The most important aspect of any direct marketing campaign is reaching
your targeted audience. Once the appropriate targets have been identified,
it is also critical to present them with an effective message. Avenues
interactive Marketing will build an E Mail campaign Management Application
that offers:
1. Create Professional Looking Emails Campaigns
2. Send email campaigns to multiple lists
3. Maintain, build and segment your email-marketing database
4. View comprehensive result reports for each campaign
We can also support your campaign with a full service package. What does
the full service package consist of? Below are the services offered to
accompany your campaign:
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Spam free opt-in email list sources
— provide only opt-in or double opt-in lists
Testing and email delivery — test the creative before the
live drop is done. Once the creative is approved by you, Avenues
will send HTML and/or text versions of your message to the opt-in
list selected.
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Tracking and reporting —
track click-throughs and successful deliveries for each individual
link. In some instances additional advanced tracking may apply.
Offer suggestions in the creation of your email messages - help
create a more effective subject line and message
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If delivering to an already established
list of clients, Avenues can convert your house-file into an email
list that can be mailed to and tracked
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List maintenance — clean
up opt-outs and add new subscribers (applies only to in-house
database mailings)
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The Long-Term Marketing Solution
Direct email marketing campaigns are intended to generate new clients, keep
existing clients, and increase the level and quality of customer service
your company offers. By continually prospecting and testing new markets,
your client base can grow. Tracking customers who have bought from you in
the past and continually contacting them with a new message or offer on
a regular basis can increase customer loyalty and generate repeat business.
Newsletters are also an effective means of continually updating your existing
client base with new products or services your company has to offer. Avenues
has the expertise and experience to be your long-term email marketing solution
provider.
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