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By now most companies have a web site, but the fact remains that an outrageous percentage of those sites are simply not taking advantage of the unlimited marketing potential the Internet offers. Online brochures are fine if you're content with just simply providing another medium for people to see your jazzy Flash intro or read more of your boring collateral, but if you truly want to get a substantial amount of business from your site, on a regular basis, then at some point you will probably need to implement substantial changes.

Avenues offers affordable web site design, programming, and development to companies and small businesses worldwide. Our web development team consists of experienced designers & developers with creative and programming skills involving interactive web designs, web database, data warehousing, ecommerce web site development, graphics design, Flash banners, logo & icon designs, flash websites, etc. Our main goal is to work with our customers as partners in order to provide the most effective web site development solutions available. We share business plans and conduct regular relationship reviews, both internally and with our customers. We intend to go beyond achieving "customer satisfaction" to attain customer loyalty while we continue to focus on higher value-added solutions. Avenues can provide your company with a detailed website marketing needs analysis, enhancement suggestions, critiques, and specific recommendations to create an optimal experience for visitors and search engines alike.

In many existing sites, critical components are often overlooked, user navigation is difficult to follow, and online marketing tools are underutilized or never even implemented. When you select Avenues as your web developer, you can rest assured that we will incorporate as many effective marketing elements as possible. In addition to our marketing focus, Avenues has a standard in-house web development team for most projects. We have also teamed up with a large variety of top web site designers and developers, allowing us to offer a large complement of technological skills, from basic web site development, to advanced multimedia, cold fusion, active server pages, e-commerce, and integrated, dynamic databases. A few of the web site design and redesign services we offer are:

With Internet, revenues now are pushing some $400 billion annually, and slightly over 80% of all users relying on search engines to find what they are looking for .in fact web site promotion means listing your website at top position on leading search engines. With proper web site promotion in leading search engines, your business will get a major boost. Search engine optimization is the process of designing, writing, and coding the web pages for your entire website, so you have done everything possible to have your company's web pages appear at the top of search engine rankings when queries for selected keyword phrases are performed

This is often one of the most overlooked aspects of search engine marketing and optimization because terms that sound good, can often times rarely be used by searchers. It's no different than direct marketing — if you target the wrong terms (or markets), then nothing happens. This is exactly why we dedicate 1-2 days of research analyzing the most effective phrases for your company to target. When reviewing potential keywords, we always take into account the popularity of the most relevant phrases, the competition for the phrases from other sites, and how well they relate to your company's products or services. Popularity is obviously a critical component, but the most popular phrases don't always make for the best targets simply because those terms are often overly competitive and the traffic is usually not as well targeted. We take into account the big picture, make numerous recommendations, and present these to you for approval before going any further. Our goal is simple — to get the most qualified traffic to your site that will result in the highest return on your investment.

Online directories are human edited directories of websites that are setup similar to the Yellow Pages in a tree-like format They're also all typically keyword searchable. Getting your site proper placement in the major directories is extremely critical because they can drive maintenance-free traffic for years to come. However, once you are listed, it is extremely difficult to change the description. Therefore, doing it right the first time is absolutely critical. Yahoo! is still the most popular search portal on the Internet, but LookSmart and OpenDirectory are both extremely important as they have partnered with a large number of other popular search engines to provide them with results from their directories (i.e., OpenDirectory powers the primary results at AOL and Netscape's search engines).

Search engines are constantly on the lookout for websites attempting to spam their indexes, and if caught, you can expect stiff penalties often resulting in getting your site removed and even blacklisted. The same holds true for questionable tactics like cloaking or IP delivery (when you use technology to show an engine one page, but users another). There is no denying that these techniques can get good results if you don't get caught, but is it worth the risk to your business? Our reputation and our client's good rankings are important to us, so we go out of our way to never use any techniques that search engines frown upon or consider unethical.

Avenues can assure you that you will be pleased with the results, we can show you examples to prove it, and we can guarantee we will substantially increase both the quantity and quality of traffic your website gets. We have numerous clients with top 10 and 20 positions for a host of competitive terms that are driving traffic and sales to their sites on a daily basis.

While directory listings can last for years without any maintenance, search engines can often times be a different story. We do everything in our power to ensure that you will obtain long-term listings, but the fact remains that search engines will always be constantly evolving. Because of this, we offer all of our clients an affordable reporting and maintenance package to help you see where your rankings are at, and to maintain those good listings over the long-term. Ongoing search engine rankings, reporting, and action/reaction to change can go a long way in preserving your valuable traffic.

In addition to our core offerings of search engine optimization and direct email marketing services, Avenues Interactive Marketing offers a number of` additional web site promotion services. These internet marketing solutions allow us to provide you with a comprehensive Interactive Marketing plan that will drive qualified traffic to your web site from many different sources. A few of the additional web site promotion services offered are listed below:

Placing ads in text or HTML-based newsletters has emerged as an online marketing technique that rivals targeted email campaigns. In fact, it combines the best features of email campaigns and targeted advertising. The newsletters are grouped into hundreds of special interest categories, are opt-in, and delivered by email. The ads are limited to a few in each newsletter, so exposure of your ad to the reader is high. And the audience is very narrowly focused to the interest you want. There are hundreds of special interest categories to pick from, and costs are surprisingly affordable. Let Avenues assist you in taking advantage of this highly effective internet and email-based advertising source.

Even though banner ads have been slammed recently in the press, they can still be a cost effective promotion, and are very useful in branding. With the fall-off in advertising recently, rates have come way down. And with proper targeting, your ad will appear in front of the audience you desire. A variation of targeted ads is website sponsorships. These are usually longer term than regular banner ads and offer the advantage of your ad always being on your targeted site, rather than rotated through a number of sites. At Avenues we pride ourselves on our broad knowledge of internet advertising options, and can find you the best exposure at the cheapest rates.

Affiliate programs are a great way to hire a large sales force for your website that only gets paid for results. The concept is simple. You register as a seller with an affiliate management company and they promote your affiliate program to their thousands of affiliate partner sites. Interested affiliate partners sign up and then copy some HTML code into their site to establish a link and begin driving traffic to you. For each sale that results from the traffic they refer, the affiliate receives a pre-agreed upon commission. Avenues can recommend the best type of program to meet your needs and assist you with setting it up.

When it comes to finding sites online, links from other sites are the second most common method (behind search engines of course). Not only can a solid linking strategy provide you with additional traffic, but it can also help to improve your current search engine rankings. A large number of search engines now integrate link popularity (how many other sites link to yours) as a critical component of their rankings formulas. With Avenues Interactive Marketing's link programs, we set up links from relevant, non-competing websites to drive traffic to your site. Links are placed in industry specific search portals, vertical market exchanges, or specific websites. Typically, this type of program is performed on a monthly basis, with a six-month minimum. The cost per month depends on the extent of the linking activity we will be doing each month, but starts at $200 per month.

Viral marketing (person to person marketing) can be extremely effective in building sales quickly. Some companies have reached millions of customers in less than a year using this approach. With viral marketing, a link is placed on your website or an email campaign is designed with a link that makes it easy for the web visitor or email recipient to forward their discovery of your site to their friends. In turn, these friends forward it to their friends, and so on. Using some type of creative incentive to get users to "tell a friend" can increase participation greatly. Viral marketing campaigns work extremely well with consumer products or services, or where there is low cost involved. Avenues can help you set up your own viral marketing campaign to take advantage of the explosive power of this technique.

Getting press mentions online can be incredibly beneficial. In many cases they are even more effective than traditional printed press simply because the mention is usually accompanied by a link to your website, rather than just text in a printed article. If done properly, the exposure can be tremendous for a relatively low cost. A few examples include online news wires, e-zines, online publications, and local news sources.

Pay-per-click links/ads are like a combination of search engine positioning and targeted advertising. As with search engines, you can target specific keywords. And like targeted ads, you can determine where you want your links to appear. There are a number of options available to take advantage of this approach, running from pay-per-click search engines like GoTo.com, all they way to targeted keyword-based ads on the major search portals. In some cases you bid on position, while in others you pay a set rate, much like a banner ad. Avenues can manage every aspect of your pay-per-click advertising program, researching your industry's optimal keywords, setting up bid accounts, maintaining positioning, and advising you on the best approach for your business and budget.